Senior Director of Marketing Analytics and Insights

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Just admit it – you want Donuts.

Never have I felt so confident about the assertion in a headline! But we’re not talking here about the classic cakey confections of Top Pot or the gourmet stylings of General Porpoise. (And for those of you from outside the Seattle area who may not be familiar with these names – let’s just say you have some delicious catching-up to do the next time you’re in town.)

No, this is all about an entirely different kind of local company – a Bellevue website-hosting firm that’s actually called, well, Donuts.

Pretty brilliant, right? I mean, strictly from a branding standpoint, that’s a lot of good feelings packed into a single word. Moist … flaky … sugary … feelings.

But before I short out my keyboard with drool, let’s all just snap back to the business at hand, shall we? This company, you see, is not just diabolically named to evoke our deepest passions and … longings. It also has an extremely innovative business model for breaking the web domain-name market wide open. And now it’s seeking a Senior Director of Insights and Analytics to take this insurgency to the next level.

The name of the game for this job is data – the company actually uses the phrase “data junkie” to describe what they’re looking for here. But they also need something more: an ability to act upon that data with real marketing expertise. They want someone who can look at data and understand what it’s saying about trends and market opportunities – including insights on the specific channels that show the most promise. There’s also an important “internal marketing” element to this position; you’ll need to be able communicate these data-driven findings in a clear, cogent, actionable, no-nonsense way to Donuts’s C-suite leadership.

This is a potentially very sweet role (there I go again …) for a data-head who possesses top-notch marketing skills; is both comfortable and confident in interacting with senior execs throughout the company; and possesses a high degree of persistence and initiative.

A word about geography. While Donuts is based in metro Seattle, it has a small office in Los Angeles where much of its top leadership is located. Although this is a hybrid role, the company has a preference for candidates capable of regularly working from its outpost in LA (where donuts aren’t just donuts – they’re also architecture).

The “Hot Now” light is definitely on for this one. Come and get it!

PS From PSP: So far I haven’t said anything in this space about the biggest news development of the year so far, the Russian invasion of Ukraine. There are a lot of reasons for this, but they basically boil down to the fact that I generally try to keep a pretty light and humorous tone for these announcements (or can’t you tell?), and what’s going on there is so unspeakably horrific. I just don’t feel like I could do the topic justice, and it deserves nothing less.

But as someone who thinks a lot about human talent – including about where it’s located and where it goes and why – I find myself fascinated by the recent estimate that this invasion may be costing Russia as much as 10 percent of its tech talent by the end of this month.

That’s astonishing. I get a firsthand look at how urgently tech-capable people are needed by organizations of all kinds, and for a country to lose so many such people so quickly cannot be a sign of health. It’s also a sign that authoritarian government may not be quite the ticket to progress and national vitality that so many of its apologists worldwide seem to think. Just sayin’. ###

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