Senior Director of Marketing

If you’re into both customer experience and data, a hot local company wants to meet you.

We recently introduced you to an exciting new PSP client that administers business services for mental-health practitioners – making it possible for therapists to focus on their areas of expertise and leave the back-end stuff to someone else.

That “someone else” is Mindful Support Services, led by the extraordinary husband-wife co-founders, Derek Crain and Jessica Crain. They’re both amazing – true professionals who are a joy to work with. They started this company back in 2011, and it’s among the leaders in this sector, so this is a well-established operation.

It’s also an exceptionally dynamic one, having experienced strong year-over-year gains – including a 56% growth rate in 2022. It now has a roster of over 1000 mental-health professionals in Washington and Oregon, and is expanding into Arizona, New Mexico, Colorado, Utah, and Idaho, along with as many as five additional states.

To handle this rapid growth, Mindful Support Services is making some key hires. We’ve already told you about the new VP for Growth and Strategy opening; now we’d like to clue you in on an even newer one, for a Senior Director of Marketing.

This Senior Director’s primary function is to drive growth and profitability by increasing brand recognition in new markets during the company’s multi-state expansion. This is the first head of marketing that Mindful Support Services has ever had, so it’s a role with a big portfolio – as well as lots of room for taking creative ownership and ultimately, developing a team.

The role also has a very strong data component, including the use of business metrics to analyze new markets, assess potential strategies; and inform marketing campaigns. In the company’s own words, “If you can distill customer insights from data and help translate those into actionable marketing initiatives, then we want to hear from you.”

This is already a lot, but there’s even more to this job. It includes the development of innovative marketing programs through a variety of channels, both direct and online. In addition, this Senior Director post is responsible for overseeing media relations, maintaining external partnerships; and leading the company’s marketing and creative team.

To hire for this position, Mindful Support Services is looking for someone with at least 8 years’ experience in marketing and team management. A background in the health sector is preferred, as is a proven record of developing, maintaining, and building brand equity.

A bachelor’s degree is required, and an MBA with a concentration in marketing would be ideal.
This is an outstanding opportunity for marketing aces who want to make a lasting impact on a high-growth company in a fascinating field. If that sounds like you or someone you know, let me know right away.

PS From PSP: Happy New Year! Our work with Mindful Support Services has gotten us to thinking: Are there other companies out there looking to expand into new geographic markets – and to build the teams that will allow them to make that leap?

If you’re thinking about planting your flag in a new state or metro area – or in a whole bunch of them – you’re going to need the people who can help you do it. That’s what we’re providing for Mindful Support Services, and we’d be glad to do the same for you. Just shoot us an email or give us a call, and we’ll walk you through it. ###
 
 

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