Chief Marketing Officer

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Adaptiva, again – now looking for a CMO

Another top-level executive opening for the Kirkland SaaS-masters: They’re seeking a Chief Marketing Officer to help guide the company through continued torrid growth.

As noted in the several other job announcements it has generated in recent months, Adaptiva is a world leader in endpoint management and security, with clients ranging from Walgreens to the Pentagon. It’s entirely self-funded; has profits out the wazoo; and boasts an executive team of all-stars from Microsoft, Oracle, and other enterprise-software behemoths.

Adaptiva is now gearing up a new SaaS cloud portfolio that seems likely to further stoke the company’s growth. In anticipation, it’s making a couple of strategic hires in key positions. One of those, as noted, is CMO. This is obviously a very senior hire, a C-suite post that reports to no one other than the CEO.

The person in this position is, as you might expect, primarily responsible for crafting Adaptiva's overall marketing strategy. This includes establishing the company's overall branding strategy, for both existing and future products.

In addition, Adaptiva clearly (and not unreasonably) regards itself as a potential thought leader in its markets; one of the expectations for this hire is that it will empower the company to deliver on that potential. This is also a team-leadership position – the CMO will be called upon to build a department roster and oversee its performance.

The tactical duties of the position are many, varied, and important: Creating and executing on demand-generation campaigns; revamping Adaptiva’s website; driving social-media engagement; and managing the company’s participation in industry shows and events. That’s not a complete list, but it should be enough to illustrate the scope and depth of the role.

It stands to reason, then, that Adaptiva’s looking to fill it with genuine pro – someone with 15 years or more of experience in 360-degree global-SaaS marketing; a track record of success in the kinds of responsibilities outlined above; and an ability to be both highly strategic and effectively tactical in a fast-paced, high-growth industry. 

I’m already willing to go out a limb and say this is likely to be one of the most senior and substantial positions we’ll be announcing in 2021. It’s a C-suite role with one of our region’s fastest growing companies. Let me know immediately if you or someone you know might be interested.

PS From PSP: As professional watchers of the employment market, we took cheer in the recent news of relatively robust job numbers for the month of February. The operative word here is “relatively” – the news is good only in the context of the COVID downturn. But hey, we have to start somewhere, right?

As we’ve noted over on the blog, we may be in for a demand-generated uptick in the economy, as vaccination numbers mount and the pandemic recedes and consumer dollars come out to play. LOTS of “if’s” there, obviously, but this may be a good time for you to take a good look at your personnel situation and think about whether you’re ready for business to heat up again. If you decide you need someone to help you out with a key hire or two – or even the buildout of an entire team – get in touch with your buddies here at PSP.###

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