THE HIRING NEED
GLDN (pronounced “golden”) is a jewelry e-commerce startup based in La Conner, Wash. Chrissy Lavdovsky, a Princeton-educated artist who founded the company in 2013, had a strong vision of what would make GLDN unique – a deeply customer-centered, responsive approach to the creation and sale of high-quality jewelry. Within five years, GLDN was getting enough online business to make Chrissy wonder: What kind of employees was she going to need in order to take her venture to the next level?
The chair of a local CEO group recommended that Chrissy turn to Gina Peckman for solutions to GLDN’s increasingly urgent staffing needs. “I needed her to help me with what our org structure would even look like,” she said. “We had just grown organically, and all the roles that we had weren’t clearly defined. Really, it was about building my leadership team.” Beginning in the fall of 2018, Chrissy said, Gina was “helping guide me through what roles would actually look like, and how the pieces would fit together.”
Gina identified the functions that GLDN would need to fill first – including a Chief Operating Officer and a Head of Customer Service. Chrissy knew she’d need to find just the person for the COO role, someone who could understand both the unique value of GLDN’s craftwork and the day-to-day details of running an e-commerce business.
That’s exactly what Peckman Search Partners delivered. “Gina really found a group of excellent candidates,” Chrissy said. “She was able to do a fantastic job of just narrowing things down to what we really needed. Once I met the candidates, I was just so impressed by what a great fit they were, and how easy it would be for all three of the candidates we ended up with to just slide right in and hit the ground running”
For Chrissy, a major aspect of Gina’s contribution was an ability to quickly size up the needs of the business and address its needs with maximum efficiency and minimum hassle. “She was able to adapt really well to what would work for me, and to make the process easy and keep things moving,” Chrissy said. “I didn’t feel like there was a lot of work that I personally needed to do, which was really cool. She really took the whole thing off my plate.”
Chrissy LavdovskyFounder & CEO / GLDN
Gina was able to adapt really well to what would work for me, and to make the process easy and keep things moving. I didn’t feel like there was a lot of work that I personally needed to do, which was really cool. Gina really took the whole thing off my plate.
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